Apple's Global Smartphone Share Slips as Chinese Rivals Surge

Apple's global smartphone market share declined to 18% in 2024, down from 19% the previous year, while Chinese manufacturers expanded their presence in the global market, according to new data from Counterpoint Research.
The iPhone maker saw a 2% decline in year-over-year sales, despite the broader smartphone market seeing 4% growth, as Chinese brands like Xiaomi showed remarkable growth of 12% during the same period.The absence of Apple Intelligence features, particularly in China, appears to h