Apple’s focus on elevating, differentiating iPhone Pro models is paying off

This year, the iPhone 14 Pro and flasghsip iPhone 14 Pro Max offer an Always-On display, the Dynamic Island, 48MP main camera, telephoto lens, 6x optical zoom, Macro photography, Macro video recording, Apple ProRAW, A16 Bionic, longer battery life, surgical-grade stainless steel, ProMotion, 2000 nits peak brightness, and more that the base iPhone 14 phones do not. Apple’s focus this year on elevating and differentiating the iPhone Pro models is paying off with a higher ASP – meaning