Apple’s event calendar: Will the iPhone 12 be revealed in September or October?

Updated 08/31/20: We've updated our guidance on when we expect the iPhone 12 to be announced.Apple doesn’t often participate in big industry-wide events like CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals out to a theater to hear all about its latest products and services. Apple calls these “Special Events,” and streams them online to its millio