Apple's Difficult App Store Decisions Determined by Executive Review Board Run by Phil Schiller

When Apple has to make a difficult decision regarding an app in the App Store, its fate is determined in a meeting of a group called the Executive Review Board or ERB, led by Apple marketing chief Phil Schiller.The detail was shared in a CNBC report on how the App Store works, which gives an inside look at Apple's App Store review team.
The Executive Review Board meets once per week and discusses controversial apps or iPhone apps that might be infringing on App Store guidelines, and it has the f