Apple’s delayed AI-infused Siri could hit iPhone sales, Citi says

When fully released, Apple Intelligence will combine the power of Apple-built generative models with personal context while taking an extraordinary step forward for privacy.
Apple’s delayed Apple Intelligence-infused Siri update is impacting iPhone sales projections. Citi analysts, led by Atif Malik, have revised their 2025 iPhone sales forecast downward to 232 million units, representing a 2% year-over-year increase, a reduction from their previous 5% growth estimate.
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