Apple’s anti-tracking privacy tech has significant impact on digital advertising

Apple’s move to allow users to opt out of being tracked by advertisers and others across apps and websites. Apple’s privacy policy aims to make users of Apple devices more secure and puts users in control of their personal data. This is, naturally, having a significant effect on the digital advertising market.Tim Bajarin for Forbes:[In] 1995, with the introduction of the world wide web and search engines, targeted ads became a reality.
They first came in what was called banner ads an