Apple TV+ Subscribers Who Join for Major Releases Like 'Greyhound' Don't Stick Around

The release of popular Tom Hanks movie "Greyhound" saw a major jump in Apple TV+ subscribers when it launched, but most of those subscribers did not stick around, according to data compiled by subscriber measurement service Antenna and shared by The Wall Street Journal.
‌Apple TV+‌ saw around 60,000 sign-ups when Greyhound was released on July 10, 2020, with that number not counting those who signed up for free long-term trials for purchasing an Apple TV product. Fewer than 50 percent