Apple TV hits highest weekly viewership ever after Emmy sweep, ‘Ted Lasso’ return, and ‘Mayday’ debut

Apple TV recorded the biggest week of viewing in its seven-year history during the week of September 14, as a record Emmy haul collided with new releases and a wider distribution push.
The streamer reported a 67 percent year-over-year jump for that week. Apple did not publish raw subscriber or hours-watched totals, instead citing comparative gains and third-party rankings. Deadline’s Nellie Andreeva first reported the company’s claims and the supporting Luminate and Nielsen data.
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