Apple Tops 2025 Smartphone Market With 20% Share, 10% Growth

Apple emerged as the global smartphone market leader in 2025, capturing a 20% market share with 10% year-over-year shipment growth – the highest among the top five brands, according to data released today by Counterpoint Research.
Global smartphone shipments grew 2% year-over-year in 2025, marking the second consecutive year of growth. Counterpoint said the market was driven by more consumers taking advantage of financing options to upgrade to premium devices, as well as increasing adoptio