Apple to test iPhone pricing levels with iPhone 15 Pro models

Apple is expected by analysts to raise prices by as much as $100 for some updated models of its flagship device when it unveils the iPhone 15 at an annual promotional event set for Tuesday. Those new iPhone Pro models are expected to include titanium casing, significantly improved processors, and cutting edge camera features.
iPhone 15 Ultra (
née Pro Max) rendering based on CAD. (imagevia @UniverseIce)
Aaron Tilley for The Wall Street Journal:The move to steer consumers to premium models