Apple to raise prices due to memory chip crunch, says outgoing CEO Tim Cook

In an exclusive interview with The Wall Street Journal, Apple’s outgoing CEO Tim Cook confirmed that price hikes across Apple’s product lineup are now “unavoidable” due to skyrocketing costs and tightening supply of memory and storage chips.
“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” Cook told the WS