Apple Store app displaying ‘we’ve got something special in store for you’ message, online store still up [Updated]

Update: The Apple Store app is back with the only notable change being some currency adjustments.
Ahead of new product releases, Apple will take its online store down for a few hours to changeover banners and products, as well as to build hype. This evening, the Apple Store app for iOS has gone offline without warning, though the Apple.com store remains online. However, it’s unlikely that this is for product announcements…more…