Apple stock is still a ‘Buy’ despite potentially impending recession

Consumer confidence numbers have declined sharply since 2020, which is a negative for consumer discretionary companies like Apple, but the world’s most valuable company has a solid balance sheet to make it through any down markets without being distressed. Apple has also built high customer and app-developer loyalty with several competitive advantages.Rob Starks Jr. for The Motley Fool:The University of Michigan U.S. Index of Consumer Sentiment (ICS) is a monthly survey. The normalized ICS