Apple software becomes lifestyle

Dana Blankenhorn for InvestorPlace:Hardware becoming software is one of the key trends of this decade. As Apple prepares to refresh its product line for the fall of 2019, it is selling its software as a lifestyle.
The key product launch investors need to consider is the Apple Card, the company’s entry into finance.
Apple’s strategy is coming into focus. It’s a lifestyle and an indenture. It’s a walled garden where, in exchange for promises of privacy, Apple controls every