Apple slashes Vision Pro production and marketing due to weak sales

Apple CEO Tim Cook
Apple’s ambitious foray into spatial computing with the $3,499 Vision Pro headset has hit significant roadblocks, as the company sharply reduces production and marketing efforts amid disappointing sales. High prices, a limited app ecosystem, comfort complaints, and short battery life have hindered mass adoption, underscoring the challenges of turning cutting-edge mixed-reality hardware into a mainstream success.
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