Apple services bundles are all about customer lifetime value

Apple is reported to be close to unveiling a series of bundles for the company’s various services such as Apple TV+, Apple Music, Apple News+, Apple Arcade, iCloud storage, etc.
Apple Music
Adam Levy for The Motley Fool:By offering bundles of those services to consumers, Apple has the potential to improve a key metric used by most subscription services companies: customer lifetime value.
One of the simplest ways to increase customer lifetime value is improved retention and higher attach ra