Apple scales back plans for new AI-based health coach service

Apple Health app icon
Apple is scaling back its ambitions for an AI-powered virtual health coach, internally code-named Mulberry, as it re-evaluates its strategy in the growing wellness services market, Mark Gurman reports for Bloomberg News.
Instead of launching the full service, the company intends to incorporate select planned features gradually into its existing Health app over time. This shift comes amid intensifying competition in health tracking, where companies like Oura Health and Whoop