Apple reportedly eyeing the smart ring market as Oura’s popularity grows

Oura Ring 5 starts at $399
In a development that’s sure to excite wearable tech fans, fresh rumors suggest Apple is once again exploring a smart ring — potentially dubbed the “iRing” — to take on leaders like the Oura Ring and Samsung Galaxy Ring.
The claim comes from leaker and prototype collector Kosutami, who posted on X today indicating that Apple has an iRing project in active development aimed directly at the growing smart ring category.
Why Now?
Apple has qui