Apple Regains Top Spot in China's Smartphone Market

Apple reclaimed the leading position in China's smartphone market in the fourth quarter of 2025 as strong demand for the iPhone 17 lineup offset a contracting market and growing supply-chain pressure from memory chip shortages.
New data from Counterpoint Research shows that smartphone shipments in China declined 1.6% year over year in the fourth quarter of 2025 and fell 0.6% for the full year, reflecting weaker consumer demand driven primarily by rising prices linked to escalating memory costs.