Apple ramps up R&D spending in search for their next big product

Rob Marvin for PC Magazine:Though Apple’s services, wearables, and accessories products are still showing healthy growth, the iPhone has been its cash cow for a decade. As the smartphone market stalls and iPhone sales stagnate, Apple needs a breakthrough technological innovation the likes of which we haven’t seen much of during the Tim Cook era. And the company knows it.
So it’s not surprising that Apple spent a higher percentage of its total sales revenue in Q3 on research and