Apple plans more ads in App Store in 2026

Apple Ads will introduce additional ads across App Store search queries in the coming year.
Apple:‎Available in 2026: Additional opportunities in search results
Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search.
To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries. You don’t need to change your campaign