Apple Pay is magic – except in the U.S.

M.G. Siegler for 500ish:Sometimes I feel like in the U.S. it’s hard to recognize just how profound of an experience Apple Pay is, as a consumer. That’s because while the numbers suggest a fairly high level of retail penetration, and usage seems to be increasing nicely, it’s not ubiquitous. To fully understand the magic of Apple Pay, you have to go to a country where it is truly everywhere.
Over the summer, my family spent a couple weeks in Denmark. The only time I think I recal