Apple now directly selling ads in Apple News

Apple has begun selling advertising inventory for Apple News, Axios reports citing “two sources familiar with the matter.” The company is introducing new ad units designed to increase revenue for both Apple and its publishing partners. This move marks a significant development in Apple’s advertising strategy.
Sara Fischer for Axios:‎Apple has been selling its own ad inventory in search and within its App Store for a while. Until now, it’s relied on third-party vendor