Apple now allows apps to send ads as push notifications, but only if users explicitly opt in

Apps available on Apple’s App Store can now send ads, promotions, and direct marketing as push notifications if users have explicitly opted in to receive them.
iOS push notificationsSteven Musil for CNET:The updated guidelines, announced Wednesday, mean that users who choose to opt in will see ads show up on their Apple devices alongside text messages and breaking news alerts.
Apple also announced Wednesday that apps categorized as “dating” or “fortune telling” woul