Apple next big move will probably be smaller than you think

Sometimes we go astray by confusing entertainment for value. In sports, it’s a draft or (in the case of this past Tuesday in Major League Baseball) a trade deadline that provides some entertainment–who will go where?!–but in the end, very little nourishment. The sound and fury you just witnessed don’t quite signify nothing, but what they signify won’t be known for months or years.This happens in business, too. I’m thinking about it because of an exchange in l