Apple named ‘World’s Most Valuable Brand’ for fourth consecutive year

Apple has been named the world’s most valuable brand for the fourth straight year in Kantar’s 2025 BrandZ report, with a brand value of $1.29 trillion, up 28% from last year.
The report attributes Apple’s dominance to strong consumer trust, premium positioning, and successful expansion across hardware, software, and services. Apple’s brand accounts for about 12% of the $10.7 trillion total value of the BrandZ Global Top 100.
Kantar highlights Apple as a leader in two rap