Apple Marketing Lead Greg Joswiak Talks ARKit in New Interview

Apple's vice president of product marketing Greg Joswiak this week sat down for an interview with The Australian, where he spoke about the company's augmented reality efforts, including ARKit and the response that its gotten from developers so far.Enthusiasm about ARKit has been "unbelievable" says Joswiak, who went on to describe some of the things developers have built so far, including virtual tape measures that can accurately measure real-world objects. "It's absolutely incredible what peopl