Apple leans on component suppliers to keep down prices of next-gen iPhones

Apple is pressing its OLED panel suppliers for a substantial price reduction on displays destined for the upcoming iPhone 18 Pro Max, as soaring memory chip costs force the company to seek savings elsewhere in its bill of materials.
According to a report from Korean outlet The Elec, Apple has proposed paying around $70 per OLED panel for the iPhone 18 Pro Max. Industry estimates indicate the final supply price from Samsung Display and LG Display could settle even lower — at approximately