Apple is seeing a better-than-expected refresh cycle with iPhone 18 Pro – Evercore ISI

iPhone 18 Pro and Pro Max are available in four elegant finishes: black, silver, glacier, and burgundy.
Apple’s first big hardware test under new CEO John Ternus is landing better than Wall Street expected. On the day the iPhone 18 Pro and iPhone 18 Pro Max reach stores, Evercore ISI told clients that an annual survey of nearly 4,000 U.S. consumers points to a “better-than-expected iPhone refresh cycle,” with the premium models doing the heavy lifting and pricing set to provide