Apple is expecting a record-breaking Christmas shopping season

Apple is set to kick off its 50th year with what’s expected to be a nearly $140 billion quarter. Bloomberg News‘ Mark Gurman discusses with Caroline Hyde on “Bloomberg Tech.”
Apple’s executives are projecting a stellar holiday quarter, fueled by robust demand for its flagship iPhone 17 lineup and expanding services ecosystem.
Apple’s Christmas shopping season playbook emphasizes experiential retail events and targeted promotions, positioning the company to ca