Apple iPhones hit record 20% global market share in Q2 2026

Apple’s iPhone 17 Pro in Deep Blue
The global smartphone market faced significant headwinds in the second quarter of 2026, with shipments slumping to the lowest Q2 level in 13 years due to a deepening memory chip crisis. According to Counterpoint Research, overall shipments declined sharply year-over-year. Yet Apple stood out as a bright spot, bucking the trend with resilient demand for its premium iPhone lineup.
Apple’s Strong Performance in a Challenging Market
Apple’s iPhone