Apple iPhone posts 8% YoY increase in China’s smartphone market during 618 period

Apple continued to excel in China’s smartphone market, exhibiting an 8% YoY increase without facing any significant competition during the 618 sales period in 2023 (June 1-June 18), even as China’s smartphone sales fell 8% YoY, indicating weak customer demand for smartphones amid economic headwinds, according to Counterpoint’s 618 Sales Period Thematic Report.
Note: 2023 618 period starts from June 1st to June 18th.
Source: Counterpoint Market Pulse Service
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