Apple iPhone poised to take No.1 in annual global smartphone shipments for first time ever

According to preliminary figures from Counterpoint Research’s latest Global Smartphone Shipment Forecast, 2023 shipments are forecast to decline 6% to 1.15 billion units, the lowest in a decade. Apple’s iPhone is the best-positioned among key OEMs and could become No.1 brand in annual global smartphone shipments for first time ever.
Apple’s iPhone 14
Asia is one of the major hurdles to positive growth, as headwinds halt the economic turnaround anticipated for China at the start