Apple Intelligence needs to finally make Siri substantially better in 2025

In iOS 18, Siri received a new design that includes a glowing light that wraps around the edge of the screen when active.
Inc’s Jason Aten makes the argument that in 2025, there is a more important product it has to get right: Apple Intelligence. Or, more specifically, the part of Apple Intelligence that makes Siri substantially better.
Jason Aten for Inc:‎In fact, I’d argue that if Apple does not ship a new iPhone, that would be less detrimental than if it fails to release a goo