Apple has strong showing in survey of each generation’s favorite brands

Every year, MBLM produces the largest study of brands based on emotion to come up with a list of favorite brands. Now in its tenth year, the firm has reviewed more than 20,000 qualitative brand stories, 1,000 hours of insights, nearly 25,000 quantitative respondents, and over 200,000 brand evaluations.
This year MBLM surveyed 6,200 consumers across the United States, Mexico, and the United Arab Emirates to detail their experiences with nearly 400 brands across 15 industries. Their report focuses