Apple has all the ingredients for effective remote work. Why doesn’t it use them?
As far as its customers are concerned, Apple is one of the great remote-working companies. It has mastered virtual events, which are slicker and quicker than the old tedious applause-fests, and its online launch briefings offer journalists more flexibility and less commuting than in-person meetings. The company can do tech support via phone, online chat, or mail-in repairs, and runs a user-friendly web store. It would be easy to buy and run an entire household of Apple products without ever set
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