Apple has a privacy problem
Macworld
When you charge as much for a smartphone as Apple does, you need to have a seriously good marketing department. And even then, it helps if you give them something unique to work with.Some years ago, Apple settled on privacy as its unique selling point. This made a lot of sense, strategically: the public at the time were growing increasingly aware of (and in many cases irritated by) tech companies’ enthusiastic use of their data, and Apple really does have cleaner hands in this res
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