Apple Executives Discuss iPhone 12 and Apple's Approach to Camera Design

iPhone Product Line Manager Francesca Sweet and Apple Camera Software Engineering Vice President Jon McCormack have provided a new interview to PetaPixel, offering insight into Apple's approach to camera design and development. Crucially, the executives explained that Apple sees camera technology as a holistic union of hardware and software.The interview reveals that Apple sees its main goal for smartphone photography as allowing users to "stay in the moment, take a great photo, and get back to