Apple developing screenless fitness band to challenge Whoop

WHOOP with Navigator band
Apple is working on a screenless health and fitness tracker designed to compete with Whoop’s wrist-worn bands, according to Bloomberg News‘ Mark Gurman. The project is part of a broader effort to rethink the Apple Watch lineup and expand into new wearable categories.
The company has been exploring the idea for several months and has moved into prototype development, people familiar with the matter told Gurman. The work has backing from senior leadership, inc