Apple could add $10 billion in annual revenue by selling more ads – analyst

Bernstein analyst Toni Sacconaghi estimates that Apple could add at least $10 billion in annual revenue by selling more ads.Eric J. Savitz for Barron’s:Bernstein analyst Toni Sacconaghi estimates that Apple had ad revenue of about $4 billion in calendar 2021, up from an estimated $300 million in 2017, but well under 2% of the company’s overall revenue.
Most of that ad revenue, he says, comes from ads in the App Store. Apple also generated modest revenue from display ads in its Apple