Apple considers monetizing Apple Maps

Apple Maps
A few years back, Apple decided to ramp up its advertising efforts. They restructured the advertising division under Eddy Cue’s services umbrella, significantly increasing investment in App Store search ads. The team has since expanded to include advertising in Apple News and Stocks apps, and recently took on the responsibility for ads in Apple’s sports ventures. With this momentum, Apple might soon explore monetizing Apple Maps as well.
Mark Gurman for Bloomberg News:&lrm