Apple can be great or it can be Google–but it can’t be both

For a long time, Apple has placed itself in opposition to Google. Google is fundamentally an advertising company whose customers are ad buyers, while Apple’s customers are people who buy Apple devices and services. Despite seeming so similar in so many ways, they’re really quite different.But lately, it seems that Apple is interested in being a bit more like Google. As Bloomberg reported in August, Apple VP of Advertising Todd Teresi has a dream of taking the company’s current