Apple backs new music startup ‘Gamma’

Apple is backing a music startup launched by one of its former executives that positions itself as an alternative to traditional record labels.The company, called Gamma, was conceived by former Apple Music Global Creative Director Larry Jackson and veteran music executive Ike Youssef.
Dawn Chmielewski for Reuters:Gamma says it will support content creation — whether that is music, video or podcasts, and provide audio and video distribution through Vydia, a company it acquired in December 2