Apple and Burberry Develop Personalized Retail Chat Service for Luxury Shoppers

Apple has been working with Burberry on a new chat service called "R Message" that integrates with the luxury fashion retailer's internal iOS app and allows store associates to directly communicate with customers.
Vogue Business reports that the service, now being piloted, will be invitation-only and is designed to enable staff to chat with "high-value" clients via Burberry's internal app, known as "R World."
The idea is that R Message will essentially integrate Burberry's internal system with i