Amazon Readies Bid for English Premier League Soccer Streaming Rights

Amazon could be preparing to bid next month for the rights to stream English Premier League football (soccer) matches, if a report by Bloomberg this morning is anything to go by.
According to a source familiar with the matter, the digital giant sees the English Premier League as a huge opportunity to draw more people to its Prime membership service in the U.K. and convert occasional customers into more loyal shoppers.Amazon has already bought video streaming rights for live sport including tenni