Amazon Plans to Unveil Next-Generation Alexa AI Later This Month

Amazon today sent out invites for an AI-focused event that will be held on February 26, and according to Reuters, the company plans to introduce its next-generation Alexa generative AI service.
Since Amazon introduced Alexa in 2014, it has become one of the most widely available voice assistants, but it has been falling behind with the proliferation of generative AI products like ChatGPT, Claude, and Gemini.Revamping Alexa into a generative AI service will mark the biggest change Amazon has made