Amazon debuts new artificial intelligence-powered Alexa voice assistant

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence (GenAI).
Reuters:‎The effort carries significant weight at Amazon, which has plowed billions of dollars into Alexa since its launch in 2014 in the hope of putting the service into a range of devices and ultimately driving sales on its main e-commerce website.
The new service is called Alexa+, Panay said, echoin