After lagging in AI, 2026 will be critical for Apple’s Siri

Apple’s Siri icon
As 2025 draws to a close, Apple finds itself under mounting pressure to prove its mettle in the generative AI race, having effectively sidelined major advancements this year amid development challenges and a deliberate focus on quality over speed. The company’s highly anticipated overhaul of Siri — a more personal, context-aware assistant capable of complex tasks and deep app integration—remains delayed until 2026, leaving investors and users questioning