Advanced Data Protection for iCloud is a good start, but Apple has more work to do

Security and privacy have been two of Apple’s main selling points in the modern era, especially as the company positioned itself against rivals like Google, Meta, and Amazon, all of whom offer a variety of free and cheap products and services, generally because user data is the real treasure trove.With the announcement that it will be rolling out Advanced Data Protection for iCloud in the latest updates to its software platforms this week, Apple took another step forward in the realm of s