Ad Data Points to Apple's 'Slow Roll' Promotion of Apple TV+

Following Friday's launch of Apple TV+, new data on Apple's television and online advertising spend reveals that the company is taking a "slow-roll" approach in promoting the new streaming service (via The New York Times).
According to data gathered by iSpot.TV, Apple spent $14.9 million on television commercials ‌Apple TV‌+ in the month of September, compared to $28.6 million on ads promoting its new iPhone line-up in the same month.In October, as the ‌Apple TV‌+ November 1